Art Fairs: Marketing & Partnerships
Project Title: Art Fairs: Marketing & Partnerships
Project Type: Integrated marketing strategy and partnership development for major U.S. art fairs
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Overview:
Led full-scale marketing and partnership campaigns for Art Market San Francisco, Market Art and Design Hamptons, Seattle Art Fair, and Art on Paper NYC. Developed and executed 360-degree marketing programs that included social media strategy, website launches, content and video production, paid digital and print media, out-of-home (OOH) advertising, and cultural activations. Oversaw influencer engagement, on-site brand experiences, and press campaigns in collaboration with an external PR agency.
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Directed the full marketing lifecycle for each fair, driving record-breaking ticket sales and expanding public reach across collector, gallery, and general audiences. Built and managed strategic partnerships with corporate sponsors and cultural institutions to amplify visibility and cultural relevance. Worked closely with external vendors, production teams, and internal stakeholders to ensure cohesive storytelling and high-impact brand delivery across all platforms, including OOH placements throughout key regional markets.
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Project Type: Integrated marketing strategy and partnership development for major U.S. art fairs
Overview:
Led full-scale marketing and partnership campaigns for Art Market San Francisco, Market Art and Design Hamptons, Seattle Art Fair, and Art on Paper NYC. Developed and executed 360-degree marketing programs that included social media strategy, website launches, content and video production, paid digital and print media, out-of-home (OOH) advertising, and cultural activations. Oversaw influencer engagement, on-site brand experiences, and press campaigns in collaboration with an external PR agency.
Directed the full marketing lifecycle for each fair, driving record-breaking ticket sales and expanding public reach across collector, gallery, and general audiences. Built and managed strategic partnerships with corporate sponsors and cultural institutions to amplify visibility and cultural relevance. Worked closely with external vendors, production teams, and internal stakeholders to ensure cohesive storytelling and high-impact brand delivery across all platforms, including OOH placements throughout key regional markets.
