Crown Jewel Mall: Marketing Video & Printed Materials
Developed an interactive marketing video and printed presentation book for the Mall of Arabia, designed to secure investment funding from LVMH. Created the storyboard concept for both formats, shaping a compelling visual narrative that highlighted the mall’s luxury positioning and development potential. Collaborated with an illustrator to produce hand-drawn scenes for the video, blending bespoke artwork with selected stock footage. Oversaw video editing and post-production to deliver a polished, high-impact final product tailored to a discerning investor audience.
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