I led the redevelopment of Edelman Mack’s visual identity, ensuring consistency across all brand touchpoints while positioning the firm for a luxury, high-end art market. Working closely with a graphic designer, I guided the implementation of the new brand language into a streamlined, visually cohesive website experience. From concept to execution, I applied my marketing expertise to align visual storytelling with audience expectations, enhancing the brand’s presence in a competitive, design-conscious space. Explore the full project at www.EdelmanMack.com.