Led the marketing strategy and full-scale production for FLATT Magazine’s landmark launch event, featuring legendary performances by Debbie Harry, Fab 5 Freddy, Q-Tip, and Raekwon. Drawing on my experience in brand storytelling and cultural placemaking, I crafted an event that celebrated the magazine’s editorial ethos—where art, fashion, music, and philanthropy intersect. My responsibilities included creative concepting, programming talent, managing press and partner relationships, and ensuring a seamless guest experience. The event positioned FLATT as a cultural force and garnered significant media attention, setting the tone for future brand activations.