FW15 Photo Shoot: Art direction

I led the art direction for the FW15 photo shoot, overseeing creative development and full-scale production for campaign assets across advertising, e-commerce, catalog, and digital channels. Drawing on my marketing expertise, I developed a visual concept that aligned with the brand’s seasonal messaging and consumer positioning, ensuring consistency across all touchpoints. I sourced wardrobe and accessories, scouted locations, and managed all talent logistics—including casting models and booking the stylist and photographer. In addition to building a detailed production schedule, I coordinated transportation and managed the shoot within a defined budget. The final campaign elevated the brand’s presence and drove cohesive storytelling across print and digital platforms.
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