J.Steller





FW15 Photo Shoot: Art direction

I led the art direction for the FW15 photo shoot, overseeing creative development and full-scale production for campaign assets across advertising, e-commerce, catalog, and digital channels. Drawing on my marketing expertise, I developed a visual concept that aligned with the brand’s seasonal messaging and consumer positioning, ensuring consistency across all touchpoints. I sourced wardrobe and accessories, scouted locations, and managed all talent logistics—including casting models and booking the stylist and photographer. In addition to building a detailed production schedule, I coordinated transportation and managed the shoot within a defined budget. The final campaign elevated the brand’s presence and drove cohesive storytelling across print and digital platforms.









Fundamentals

All content and images are the intellectual property of the owner and may not be copied, reproduced, or distributed without prior consent.


Locations

Manhattan, New York 

Fundamentals

All content and images are the intellectual property of the owner and may not be copied, reproduced, or distributed without prior consent.


Locations

Manhattan, New York