HVMOCA: Full-Scale Marketing Strategy
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Led a 360° marketing campaign for the Hudson Valley Museum of Contemporary Art, overseeing everything from digital strategy to out-of-home placements. Developed the messaging, and rollout calendar across paid social, email, and on-site activations. Managed media buys for Metro-North station posters and local billboards to drive regional awareness. Directed creative production and worked closely with curators to ensure alignment between programming and promotional efforts.