Project Title: Jen Stark Immersive Experience at The William Vale “CASCADE”

Project Type: Immersive public art installation with a full-scale marketing and retail strategy



Overview:
This Brooklyn-based immersive experience by artist Jen Stark transformed The William Vale into a destination for digital art, light, and interactivity, attracting a broad audience through innovative visual storytelling and cultural relevance. The project combined public art, NFT technology, and retail to engage art lovers, design-forward travelers, and the local creative community.


I led the comprehensive marketing and communications strategy for the experience, overseeing a 360-degree campaign that included social media, content and video production, website development, email marketing, digital and print ads, media buying, influencer engagement, and event promotions. I partnered with the NFT team to support the sales rollout and implemented strategies to drive ticket sales and increase foot traffic t

o the retail pop-up.

Working closely with external vendors, creative partners, and The William Vale’s internal teams, I also managed the coordination of an external PR agency, helping to secure robust media coverage. My efforts ensured not only strong attendance and engagement but also contributed to revenue generation through strategic marketing and cross-channel integration, reflecting my broader work at the intersection of cultural programming, brand storytelling, and experiential hospitality.