Monumental Denim: Creative Direction




Led the creative development of Monumental’s visual identity for its Phase 1 seed-stage launch, targeting a direct-to-consumer audience in the apparel space. Oversaw the design of the logo, branding theme, packaging, and brand copy to establish a strong, cohesive identity. The goal was to position Monumental as a modern, values-driven clothing brand with a bold, minimalist aesthetic and clear market differentiation.



