J.Steller


Resort photo shoot: Creative Directing & Production

Project title: Resort photo shoot: Creative directing & production

Project type: Brand campaign – advertising, digital, print & e-commerce

Overview:
Led the full creative development and production of the Resort ’16 campaign, designed to support seasonal brand storytelling across all marketing channels. The shoot informed visual assets for commercial spots, catalogs, digital advertising, and the brand’s website.

My role:
  • Directed the visual concept and creative direction for the campaign
  • Developed the mood, aesthetic, and narrative arc of the shoot
  • Oversaw wardrobe and prop sourcing, location scouting, and all model casting
  • Booked and managed creative talent including photographer, stylist, and crew
  • Created the production schedule, coordinated transportation, and maintained budget oversight
  • Collaborated with the post-production team to finalize and deliver assets across platforms











                       
Fundamentals

All content and images are the intellectual property of the owner and may not be copied, reproduced, or distributed without prior consent.


Locations

Manhattan, New York 
Fundamentals

All content and images are the intellectual property of the owner and may not be copied, reproduced, or distributed without prior consent.


Locations

Manhattan, New York