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Project ······Riyadh Metro Project
Position ·····Lead Advisor
Location ·····Riyadh, Saudi Arabia 


RIYADH METRO ART PROJECT |  LEAD ADVISOR 

 









+ Secured multi-billion dollar investments for the city's infrastructure development to re-market the city to a broader demographic.  

+The goal was to show that marketing and branding are imperative for cities, and that those elements act as key tools in illustrating the aspirations and dreams of a city.

+Develop accessible content and content procedures for the art program for the citizens of Riyadh and the governmental agency.

Completed extensive outreach and research to understand the values and aspirations of the Arabic and Saudi Arabian communities, the resources available, the technical capabilities and the opportunities for future placement of public art in the Riyadh Metro Project. Responsible for the development, creation of the Master Plan and management procurement, and installation of public art works throughout the Riyadh Metro which includes Lines 1-6 of the Riyadh Metro as well as the transfer areas and main hubs seeking to elevate Riyadh’s status to one of the worlds most livable cities as well as create a joyous community atmosphere for its citizens. The extenuation of Art Vue’s proposed public art framework solution, will to continue guide policy makers, facility owners and neighborhood area stakeholders in the process of leveraging the transformative powers of public art in an effort to make an excellent project into an even better public space. This public art framework plan grew out of conversations with the RDA around the ideas of Urban Development Community conversation and legacy based neighborhood icon making. The newly developing Riyadh Metro infrastructure project has been seeking to address issues of public aesthetics, whilst bringing further stakeholder support into the Metro’s design and implementation.

Project Size: 85 stations spanning over 176 kilometers
Status: Research, Master Plan Completed 2018,Curation & Program Development
+ Develop and implement a strategic art program that adds value to the city of Riyadh and its community meeting all required KPI’s.

This includes; Project & Site Analysis, Strategic Program Development, Artist Identification & Recommendations, Competition Management (National and International), RFP Development & Management.
+ Collaborate with urban developers, interior architects, PMCM’s and government officials to create a comprehensive Strategic Placement Manual that includes site selection specifications, architectural blue prints and renders, technical parameters, demographic and urban context research, landmarks and heritage research, and art types.
+ Strategically produce and implement Public Art Master Plan focused specifically on best practices of Artists Submissions, Artists Guidelines, Panel Selection Process, Panel Develop, RFP and IT development, RFP drafts and outreach strategy, regional workshops, community engagement and programming, operations and maintenance.