SAAF.com: Art Wall & Saudi Women’s Art Competition
Developed and launched a public art competition for Saudi Arabian women, offering a platform to showcase their work on the façade of the SAAF.com flagship location. I oversaw the full competition process, from concept development to artist selection, reviewing all submissions and curating the final group of winners. I worked closely with the selected artists to refine and format their pieces for large-scale installation, ensuring their work maintained visual impact and integrity within the built environment. The initiative aimed to empower local talent and integrate community-driven storytelling into the brand’s physical space.