SAAF.com Creative Development : Business EPK & Website UX Design
Led the creative development for SAAF.com’s business EPK and website, crafting a refined visual identity and brand language tailored to the luxury fashion market. Oversaw the creation of a seamless parallax-based user experience in collaboration with a top-tier digital design firm, ensuring consistency across all brand touchpoints. Developed original website copy that aligned with SAAF’s voice and values, with a focus on elegance, clarity, and market differentiation. The result was a polished digital presence that resonated with a high-end consumer base and elevated the brand’s position within the fashion industry.
Led the creative development for SAAF.com’s business EPK and website, crafting a refined visual identity and brand language tailored to the luxury fashion market. Oversaw the creation of a seamless parallax-based user experience in collaboration with a top-tier digital design firm, ensuring consistency across all brand touchpoints. Developed original website copy that aligned with SAAF’s voice and values, with a focus on elegance, clarity, and market differentiation. The result was a polished digital presence that resonated with a high-end consumer base and elevated the brand’s position within the fashion industry.
