SAAF.com: Experiential Interactive Product Screens
Collaborated with UX and graphic designers to develop digital screen content that showcased in-store products through immersive, interactive experiences. The strategy centered on creating a culturally sensitive alternative to traditional fitting rooms, allowing clients with conservative or religious values to virtually try on clothing. The installation featured 360-degree product projections, a digital try-on interface, and a branded sharing app. When idle, the screens doubled as dynamic advertising space, promoting both products and brand partners in a visually engaging format.