Project ······SAAF.com Digital Marketing and Social Media Campaign
Position ·····Creative Direction + Digital Marketing Director
Date ·········2015-2016
Location ·····New York, NY
Position ·····Creative Direction + Digital Marketing Director
Date ·········2015-2016
Location ·····New York, NY
SAAF.COM | CREATIVE DIRECTION + CONTENT DEVELOPMENT
+ Created informative content highlighting the designers that SAAF.com sells, local artists and fashion influencers.
+ My aim was to create an on-going relationship with the SAAF.com audience, allowing SAAF.com to turn customers into brand loyal fans. The SAAF.com Magazine intended to set up and build community, make personal connections with the readers, and depict a lifestyle they might aspire to. Furthermore, the magazine helped generate brand awareness to a target audience who enjoy fashion magazines and appreciate high quality, well-designed content.
+ SAAF.com Magazine is being developed into a shoppable magazine for future issues ultimately increasing the click-through conversion, readers overall time spent on the site and frequency to the site.
+ Developed and produced SAAF.com Magazine in entirety.
+ Selected, interviewed and wrote the profiles of designers, artists, and influencers featured in the magazine.
+ Worked with the fashion illustrator Blue Logan to produce images based on the articles written.
+ Selected the images and created the layout, including all design aspects of the magazine.
+ Produced and directed the photo shoots.
+ My aim was to create an on-going relationship with the SAAF.com audience, allowing SAAF.com to turn customers into brand loyal fans. The SAAF.com Magazine intended to set up and build community, make personal connections with the readers, and depict a lifestyle they might aspire to. Furthermore, the magazine helped generate brand awareness to a target audience who enjoy fashion magazines and appreciate high quality, well-designed content.
+ SAAF.com Magazine is being developed into a shoppable magazine for future issues ultimately increasing the click-through conversion, readers overall time spent on the site and frequency to the site.
+ Developed and produced SAAF.com Magazine in entirety.
+ Selected, interviewed and wrote the profiles of designers, artists, and influencers featured in the magazine.
+ Worked with the fashion illustrator Blue Logan to produce images based on the articles written.
+ Selected the images and created the layout, including all design aspects of the magazine.
+ Produced and directed the photo shoots.
