SAAF.com - Video Art Direction & Showroom Installation: Creative Director & Producer
I developed the video visual identity for SAAF.com, creating content that resonated with the brand’s luxury positioning and target demographic. Working closely with a videographer, I oversaw the production of original footage and selected stock visuals, which I storyboarded to ensure a cohesive narrative. I led the post-production process to deliver a clean, multi-use brand video that reflected SAAF’s aesthetic and values. The final piece was installed as part of The Showroom event at Alaan Artspace in Riyadh, the leading fashion and lifestyle trade event for Saudi Arabia’s high-end market, where it introduced the brand to industry leaders, buyers, and press.