Project ······SAAF.com Video Directing + Showroom Marketing Install   
Position ·····Art Direction and Install
Location ·····New York, NY


SAAF.COM | VIDEO ART DIRECTING + SHOWROOM INSTALL

+ Developed the video visual identity for SAAF.com.

+ Worked with a videographer to create content reflective of the targeted market demographic.

+ Worked with a post-production team to develop a clean, multi-use brand video.

+ Selected and purchased stock videos. Storyboarded visuals. 

+ Organized the installation of the SAAF.com visual identity video to be played at a The Showroom Event at Alaan Artspace Riyadh. The Showroom event is the leading fashion and lifestyle trade event for the high-end market in Saudi Arabia.