I directed and produced the SS16 photo shoot, overseeing all creative and logistical elements for use across advertising, commercial, catalog, and web platforms. I developed the overarching concept and visual aesthetic, creating detailed moodboards and storyboards to guide the shoot’s direction. My responsibilities included sourcing wardrobe and props, scouting locations, casting models, and booking the photographer and stylist. I managed the production schedule, coordinated transportation, and maintained the project within budget. Drawing on my marketing background, I ensured the final assets aligned with seasonal brand strategy and delivered a cohesive campaign across multiple consumer touchpoints.